Many freelancers use social media to funnel customers into their business, but for some reason their Facebook fan page, blog and Twitter account aren’t attracting the right people.
I’m still learning how to reach my “right” customers through this blog.
Text, video, and audio can all be used to attract your right people, but how do you get the right people to continue down the funnel until they buy?
Good question.
That’s why I’m recommending a new ebook from Skellie called Blog Business Funnel – click here to view more details. As you know I don’t recommend a lot of products on my site, so when I do you should really listen.
If you want to start a freelancing business online, I would recommend you buy this book.
Here is what’s inside the book:
The Basics
The book will give you the basics of creating a blog by connecting with your passions. If you aren’t passionate about the topic, there is no way you will be inspired to create a profitable business. This is common sense, but a lot of people need to hear it.
Attracting Your Customers
Skellie goes on to talk about bringing the right people to your site. This is crucial because it’s the people who love you that sustain you during tough times. It’s the 80/20 rule. 80% of your business will come from only 20% of your customers.
Turning Readers/viewers into clients
That’s why I got this book. I wanted to discover some tricks of the trade of funneling people into my business. This chapter was worth the money for me. If you own a blog or want to start a freelance business, this book will pay you back in a matter of weeks or months (depending on how far along your business already is).
Launching Your Services
This section was right on the money, explaining how to create tension. Too many freelancers throw themselves out there without creating tension. People need tension to buy.
Advanced Business Techniques
These concepts weren’t developed with a lot of detail. It looked like she did the research, but really didn’t believe in them. She talked about how to advertise, but I wasn’t feeling her passion. No worries though, because the two sections before this one were priceless.
Verdict
This ebook does some things very well and some other things not so well. The concepts of finding the right people and funneling them into the buying phase were amazing. The other stuff felt like they were there to round out the book.
I have to give this book an enthusiastic applause for its thoroughness and flow. I read this book in two days. Too much screen time dries out my eyes or I would have read it in one day.
Should you buy this book?
The people who shouldn’t buy this book are career oriented people who like their job and service oriented business owners who work in their community (electricians, lawn care professionals, etc). The reasons they can’t use this book are obvious.
The people who should buy this book are freelancers and small business owners who have an online business. These are the people who can learn techniques that will help them turn their window shoppers into buyers.
You have an opportunity to learn techniques that will pay you back after only one extra billable hour. If you are good at what you do, this will be easy.
The book is well put together and very much worth your time. Buy it now – click here to view more details. You won’t regret it.
* The links in the post are affiliate links, which means I will be able to make a little money off the sale if you buy it.
* Are you on Twitter? Then join over 3,000 people who get my stress relief tips, happiness ideas, and thought provoking quotes. @workhappynow
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Great rundown.
I think you get what you project and the more you know what you want, the more you can use the right language, focus, tone … etc. for exactly that. I think the key here is also knowing yourself in depth and staying authentic … it’s more durable and more endearing and the connections will be stronger. It’s a big world and it’s relevancy and connections that chops it down to size.
Knowing your right people is the key. And I totally agree with the JD’s comment above – it all starts with knowing yourself first.
Nice review on the book I like how you told us what was and wasn’t valuable. Your authenticity allows you stand above the crowd and be noticed! Thanks Karl
Thanks for sharing your thoughts on this book Karl. I appreciate your comprehensive recommendation, it really helps me to assess if I need this book or not.