The Difference

Every time you visit a store there are rarely neutral emotions after your experience is over. I recently went into Randalls grocery store to buy some bread. As I walked in I saw this soda box display.

It made me whisper to myself, “That’s cool.” Whenever I utter the words cool I try to remember to take a picture. This time I remembered.

These soda boxes create a different feeling when you walk in to the grocery store. It made me smile and glad I chose to shop there today.

Each time someone visits your website, store, or you they come away with an impression that builds trust or chops it down. What are you doing to create something that makes people glad they stopped by?