You have to stop hating on marketing. It’s not going to make you throw up. Ok, it might if you keep doing the stuff you hate. That’s the key; you need to stop doing the marketing that doesn’t fit your superpowers.
You have amazing superpowers that people need, but they don’t know about you. This is crazy.
Maybe you should take my “marketing” placebo pill. We can rewire how you look at marketing in less than 10 minutes.
Wouldn’t that be cool?
Seriously it’s not pushing your crap on to people and hoping for the best. It’s about qualifying your right people and letting these people know how you can solve their pain.
I love when people solve my pain. I want to hear about people who can solve my pain. I pay people to solve my pain.
It’s this simple:
- Where are your favorite kind of people? (The kind of people that want to buy your products/services.)
- Go to them. (online and offline)
- Ask them what type of problems they have.
- If you can help them then tell them how you can help them.
- Let them ask how much you charge.
When you make your marketing system too hard it becomes painful. Marketing should be fun. Really. If you aren’t having fun connecting with new people then you aren’t doing it your right way. That’s important. Your right way.
It takes a little practice, but after trying a few techniques that you think you would like you’ll know what works and what doesn’t after 30 to 90 days.
Most of the people reading this don’t enjoy marketing because it pulls them away from work that they would prefer to do. You can’t sustain a business with this attitude. You have to keep the pipeline pushing in new people, so when people don’t need your product/service you have new people who do.
What type of marketing do you enjoy?
Do you try to do this marketing every single working day?